Want to reduce the number of cars driving around DC each day? The fastest way to do it may be a relatively cheap and non-controversial set of marketing and incentive programs, collectively called Transportation Demand Management (TDM).
Image from Mobility Lab.
TDM isn't infrastructure. Rather, it's a set of dedicated information, encouragement, and incentives that help people use existing infrastructure more easily and efficiently.
And boy, does it work.
For only about $10 million annually, Arlington's robust TDM program converts about 42,000 car trips to alternative modes on Arlington's roads every day. If DC had a similarly robust program, it might be even more successful. 100,000 cars a day would be a totally achievable goal.
DC already has a nascent TDM program called goDCgo. Right now goDCgo is too small to make much difference, but moveDC calls for a big expansion "based upon the model of Arlington." Here are ten steps to actually get there:
Read the full list at Greater Greater Washington.
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