We assume millennials prefer walkability and urban living for all the right reasons: social cohesion and community, better access to entertainment, services, and jobs. So why do we assume that older Americans and senior citizens, who also value connectivity, community, and healthy living, wouldn’t prefer the same living arrangement?
According to a new study by A Place for Mom, a nationwide referral service, the Senior Living Preferences Survey, older Americans value walkable urban centers. The survey asked 1,000 respondents nationwide about their living preferences, and a majority said it was very important or somewhat important to live in a walkable neighborhood, as well as one with low crime that was close to family.
“It’s time to abandon the idea that only millennials and Generation X care about walkability and the services available in dense urban neighborhoods,” says Charlie Severn, head of marketing at A Place for Mom. “These results show a growing set of senior housing consumers also find these neighborhoods desirable. It’s a trend that should be top of mind among developers.”
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