Take a moment to check out a great Webinar from the National Center for Rural Road Safety produced with that National LTAP and TTAP Associations. It has been archived and can be viewed here.
It provided practical techniques for effective communication with stakeholders, leadership, and the public.
Webinar OutcomesAt the conclusion of this webinar, participants were able to:
- Explain five techniques for better communication and marketing
- Write an engaging “teaser” to describe their job/position
- Use a communications brief to plan outreach activities
Target Audience
This training was directed towards a very broad safety audience including, but not limited to, law enforcement, planners, engineers, first responders, elected officials, public health, tourism agencies, and safety culture experts. Participants should have some basic familiarity with transportation safety.
Course Presenters
Kevin Elliott, Senior Communication Specialist, ARA
Kevin Elliott is a Senior Marketing Specialist at Applied Research Associates, Inc. He manages creative outreach projects for clients including the Federal Highway Administration, the Florida Department of Transportation, the U.S. Air Force, and the National Institute for Standards and Technology, among others. He is also an adjunct communication professor at Florida State University Panama City.
Kevin Elliott is a Senior Marketing Specialist at Applied Research Associates, Inc. He manages creative outreach projects for clients including the Federal Highway Administration, the Florida Department of Transportation, the U.S. Air Force, and the National Institute for Standards and Technology, among others. He is also an adjunct communication professor at Florida State University Panama City.
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