For the last decade, Wisconsin has been experiencing a “brain drain,” with more college graduates leaving the state than staying. Based on what we’ve learned from numerous recent surveys of millennials, including a new WISPIRG Foundation survey of 530 college students at 14 Wisconsin campuses, one factor could be our crumbling transit infrastructure and lack of driving alternatives.
Growing evidence suggests that young people choose where they want to live largely on the lifestyle and amenities of those communities, and that they gravitate toward more walkable, bike-able and transit-friendly communities where lifestyles are less dependent on driving.
Could modernizing transit, bike and pedestrian infrastructure be one strategy to reverse the brain drain and make Wisconsin communities a destination where millennials seek to locate?
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