The Benefits of Slower Traffic, Measured in Money and Lives

In May 2014, three school kids in New Brunswick, New Jersey, were hit by a car on Livingston Avenue while in the crosswalk. They were each injured—one seriously—and rushed to the hospital. A cell phone video taken at the scene is pierced with anonymous screams.

Fortunately, according to news reports, the kids recovered. Unfortunately, the trauma they and their families endured is all too common on the streets of U.S. cities. What makes the situation in New Brunswick so much more regrettable is that city leaders knew about the safety hazards on Livingston Avenue but hesitated to change traffic patterns for fear of offending drivers.

That’s the frustrating conclusion one gets from a new case study about implementing a road diet on Livingston. The analysis finds that the safety benefits of reducing automobile space and speeds on the street would far outweigh any losses from driver delay. But the report’s authors state that officials were concerned from the start about upsetting the car-centric status quo:

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