When historians tell Vancouver’s cycling story, 2008 will be seen as a turning point. There was a crucial shift in strategy from sport to transport, designed to attract the 70% “interested, but concerned” crowd. We already had an existing network of greenways, seawall, shadows, and door-zone paint. But then the City started to build a downtown network of protected bike lanes, one street at a time.
A change in street design unlocked the latent demand of “interested, but concerned” Vancouverites, and the types of people we saw on bicycles in Vancouver changed very quickly. Suddenly, there were more women, children, elderly, and even pets on bikes. So we at Modacity set about shining a light on those positive changes, to counter some of the bike-lash we were experiencing in the media.
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