If you work at Acato, a digital agency in the Netherlands, your boss will now pay you to ride your bike to work. The company is one of the first to try out a new app designed to track employee commutes and automatically detect when someone is on a bike rather than in a car, and then let the company reward the ones who make the more sustainable choice.
“We want to create healthy employees,” Jose Diaz, cofounder and CEO of ByCycling, the startup that created the app, tells Fast Company. “We know that companies are willing to spend some money to create a healthy lifestyle for their workforce–that way, they can save a lot of money through less sick leave and more productivity.”
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