In Zipcar’s first-ever nationwide study of urbanites, we talked to more than 1,200 people to try to understand their attitudes about work, money, technology, transportation, and urban citizenship.
With the high cost of rent, entertainment, the challenges of an always-on world, and being constantly surrounded by tons of other people, it may seem surprising to some that more and more people are opting to live in cities. But what keeps them there is being in close proximity to work, rich culture, nightlife and friends and family.
We found that technology can be both a blessing and a curse for the urbanite. With all of the apps that simplify a hectic lifestyle—from matchmaking to food delivery—a smartphone is a vital resource for urbanites. 37% of urbanites told us they’d rather give up their cars, laptops and TVs before their smartphones.
On the other side of the digitalverse, we also learned that urbanites felt they needed to be “unplugged” for 16.5 hours before feeling truly relaxed!
Read the rest of the story here.
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